Digital marketing that is measured, not just told

I studied abroad and worked in digital. For me, marketing is a chain of decisions defended with numbers, not with hallway binders.

Before digital marketing I was a management control assistant at Tourelec. There I learned that almost everything is defended afterwards, when the numbers are already there to judge. Today I apply the same order at Murisana and Temotiva: data first, content second, and nothing that cannot be measured.